I am a reformed lawyer. I graduated in Law and obtained my qualification as a lawyer, a job I practised for 5 years. But communication and my hunger for knowledge were always the driving force in my life. I then decided to give up the Civil Code.
I moved to France between Paris and Rheims, and then to London where I completed a Masters in Marketing and Communication at the School of Economic Science. However, I missed Italy too much and in the end decided to return to my home country to work in an important sports marketing agency with its office in Rome.
This book was created to allow all professionals who work in weddings to analyse their market of reference, define their objectives, their business model and finally understand how to bets implement them. Page by page and through the use of simple and direct language, this manual accompanies readers as they work on their companies step by step, to study the market of reference, to outline their wedding businesses, to focus on the company’s strengths and weaknesses, to examine the sectors of the market to be monitored, to profile the perfect bride, to analyse the competition, and finally to identify the void in the market.